When the concept of Blouzaat was clearly defined, it became critical to establish Blouzaat as an artistic endeavor with a solid strategy and structure. A gallery to exhibit the artwork was found to be the optimum space for a brand like Blouzaat, which doubled as a store to market the tshirt collection and the artwork created for the brand.
A small, affordable old pharmacy in Jabal Amman was transformed into a gallery space, the interior utilized a grid of wooden box structures to showcase the tshirts as artwork in and of their own accord. The artwork was also printed/painted unto wooden boards along with custom paintings prepared specifically for the gallery.
Contributors: ⎥ Evelyn Paetrow ⎥ Michael Schinköthe ⎥ Mohammad Assaf ⎥ Falk Lehmann ⎥ Ahmad Sabbagh ⎥